As part of our content marketing strategy, Dr. Hartman regularly produces thoroughly researched articles that simultaneously extend the reach of his care while driving traffic to his website and leads to his sales funnel. During the period of my content marketing engagement, (2016–2018) Dr. Hartman produced about one article (1500–3,000 words) per month. I collaborated with him by editing his rough copy and supplying overall art-direction and specific design.
The example below is the final article in a four-part series on detoxification. In this article, he outlines a multi-phase detox plan. In addition to the overall art-direction, this post features an infographic explaining the plan with visual links to the article sections.
From 2016 – 2018, Dr. Hartman’s web traffic grew from 0 to 4,700, averaging 30% growth per month from 2017–2018.
